The other day, top digital platform Disney Plus Hotstar announced the digital release of seven Bollywood films which include big and small budget films. Even stars like Akshay Kumar and Ajay Devgn knocked the doors of OTT platforms as the theatres will not open anytime soon. This will reduce the financial pressure for producers. After these announcements, Tollywood audience predicted that there would be some big announcements here.
But we have been informed that Tollywood filmmakers are ready to release the films on OTT platforms but the actors are not ready. Several digital platforms offered decent prices for the digital rights but the heroes are not willing to skip the theatrical release. They want the makers to wait for the theatres to reopen and release them. The producers are not sure if these films perform well after the theatres are open. The producers are struggling and the actors are opposing the deals.
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